Culture, leadership, sustainability: three words that often end up in different rooms. With us, they sit at the same table.
What makes companies truly commit to sustainability?
For some, legal requirements set the sustainability program in motion. But let’s be honest—that’s not enough. The world, our customers, employees, and investors expect more. Sustainability isn’t about ticking boxes; it’s about making a real difference.
When we started sustainability reporting several years ago, we realised it’s far more than a desk-bound task. It’s a tool to understand ourselves, build structure, and set direction. More importantly, it highlights where we can make a genuine impact.
We are currently not subject to the EU’s new reporting requirements (CSRD and ESRS).
However, we operate according to these principles. Why is that?
Because it works. Because it makes us better. And because it’s the right thing to do.
We have established meaningful KPIs, and we track them closely.
We know where we make an impact—and where we can do better.
We prioritise social sustainability, because that’s where our influence is strongest.
Reporting has made us articulate what we previously assumed. We measure what matters, reflect on the results, and continuously adjust and improve.
And we grow stronger.
Here’s how we make it real—not just symbolic:
1. A cross-functional team: 12 companies, one direction.
2. Value chain and stakeholder analysis: insights that determine priorities.
3. Double Materiality Assessment (DMA): focus on what really matters.
4. Clear goals and KPIs, especially in social sustainability.
5. Structured, data-driven reporting with Stretch Beyond, our proprietary tool built on the Microsoft Power Platform.
We believe people want to change the world—and we own our part in making it happen.
By reporting voluntarily, we show both our commitment and that we mean business.
Sustainability is not a requirement, but it’s how we build the companies of the future: Sustainable Companies.
Sanna Andersson, VD Stretch AB