Mikael Möregårdh, VD Stretch Ability
At Ability, sustainable entrepreneurship is a way of working. At a time when organizations face complex challenges, we see it as a given that entrepreneurship is not only about financial performance and results. It is equally about innovation, work environment, and digital security. For us, real value is created when people are given the space to shape and drive their own improvement ideas.
As organizations grow, evolve, and change, there needs to be a balance between innovation, human development, and technical sustainability. This is where we find our core: using people’s own ideas as the engine for change.
By actively harnessing the creativity of both employees and customers, we maintain a broad perspective where improvements are just as important as business goals.
A business philosophy that shapes partnerships and organization
In practice, this approach means organizing in a way that reflects our fundamental belief in the customer’s own capability. The business is built around small, autonomous teams working close to the customer’s challenges and ideas.
This means we:
– Work in teams with the freedom to collaborate closely with the customer, where decisions are made close to reality
– Prioritize projects where the customer wants to be an active co-creator
– Continuously develop our methods for joint innovation, where our role is to structure, challenge, and realize the customer’s ideas
The customer as co-creator, not recipient
One of the key differences in our approach to entrepreneurship is how we view the customer’s role. Customers are not seen as recipients of ready-made solutions, but as co-creators of them.
Working this way requires two things: ideas and courage. The customer needs both the willingness to contribute ideas and the courage to act on them. When creativity and courage come together, we can create solutions that are truly unique to the organization and often give them a competitive edge.
Relevance and resilience – long-term over reactive
To ensure that strategies remain relevant and sustainable, we focus on three principles:
1. Long-term relationships over short-term business
2. Investment in people and competence
3. Technology that can grow and scale over time
We let our own ideas and convictions guide our strategic work, rather than relying on traditional business models where efficiency and scalability are often at the center. Here, it is people’s insights that form the foundation.