{"id":2250,"date":"2025-11-14T10:37:05","date_gmt":"2025-11-14T10:37:05","guid":{"rendered":"https:\/\/www.stretch.se\/?post_type=news&#038;p=2250"},"modified":"2026-02-27T11:01:54","modified_gmt":"2026-02-27T11:01:54","slug":"fler-mejl-som-nar-fram-och-starker-relationen","status":"publish","type":"news","link":"https:\/\/www.stretch.se\/en\/insights\/fler-mejl-som-nar-fram-och-starker-relationen\/","title":{"rendered":"Fler mejl som n\u00e5r fram, och st\u00e4rker relationen"},"content":{"rendered":"<section id=\"text-block_9632b16789598687bd6ff16d6a6f570c\" class=\"block text\">\n\t<div class=\"container container--narrow\"\n         data-aos=\"fade-up\"\n    >\n\n\t\t<div class=\"text__inner editor-content\">\n\n<p class=\"is-style-large\">N\u00e4r era mejl inte n\u00e5r fram f\u00f6rlorar ni mer \u00e4n bara ett utskick. Ni riskerar att tappa kundens f\u00f6rtroende, missa viktiga aff\u00e4rsm\u00f6jligheter \u2013 och i v\u00e4rsta fall skada ert rykte som avs\u00e4ndare. E-postleverant\u00f6rer som Google, Microsoft och Apple h\u00e5ller n\u00e4mligen koll p\u00e5 hur tillf\u00f6rlitliga ni \u00e4r, och om ni forts\u00e4tter skicka till adresser som studsar kan ni hamna p\u00e5 deras svarta lista. D\u00e5 blir det \u00e4nnu sv\u00e5rare att n\u00e5 fram, \u00e4ven till de kunder som faktiskt vill h\u00f6ra fr\u00e5n er.<\/p>\n\n\n\n<p class=\"is-style-large\">Men det g\u00e5r att v\u00e4nda trenden.<\/p>\n\n\n\n<p class=\"is-style-large\">Med en tydlig process f\u00f6r att hantera e-poststudsar \u2013 s\u00e5 kallad bounce management \u2013 kan ni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stoppa utskick till felaktiga adresser i tid<\/li>\n\n\n\n<li>Skydda ert avs\u00e4ndarrykte och undvika blockeringar<\/li>\n\n\n\n<li>\u00c5teraktivera adresser som blivit felaktigt sp\u00e4rrade<\/li>\n\n\n\n<li>Ge s\u00e4ljare och kundansvariga r\u00e4tt information f\u00f6r att agera snabbt<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-large\">Resultatet? Fler mejl som n\u00e5r fram, f\u00e4rre missade aff\u00e4rer, och en kommunikation som st\u00e4rker snarare \u00e4n skadar relationen.<\/p>\n\n\n\n<p class=\"is-style-large\">Bakom kulisserna handlar det om att koppla ihop r\u00e4tt data p\u00e5 r\u00e4tt s\u00e4tt. I Salesforce CRM skapas f\u00e4lt och automationer som visar vilka adresser som studsat och varf\u00f6r. I Marketing Cloud samlas dessa adresser i en Auto-Suppression List, en slags \u201cskicka inte\u201d-lista som skyddar er fr\u00e5n att skicka till dem igen.<\/p>\n\n\n\n<p class=\"is-style-large\">N\u00e4r en adress r\u00e4ttas till kan ni enkelt testa att skicka igen. Systemet uppdaterar statusen och rensar tidigare felkoder, s\u00e5 att ni f\u00e5r en ny chans att n\u00e5 fram.<\/p>\n\n\n\n<p class=\"is-style-large\">Vi p\u00e5 Stretch Customer hj\u00e4lper er att s\u00e4tta upp en process som passar just er organisation. Med hj\u00e4lp av Marketing Cloud, Salesforce CRM och v\u00e5r tekniska och strategiska expertis bygger vi ett h\u00e5llbart fl\u00f6de f\u00f6r att:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>F\u00e5nga och registrera e-poststudsar<\/li>\n\n\n\n<li>Synligg\u00f6ra orsaken i CRM<\/li>\n\n\n\n<li>\u00c5teraktivera adresser som blivit r\u00e4ttade<\/li>\n<\/ol>\n\n\n\n<p class=\"is-style-large\">Vill ni f\u00f6rb\u00e4ttra leveransbarheten och samtidigt bygga starkare kundrelationer? D\u00e5 \u00e4r det dags att ta kontroll \u00f6ver era e-poststudsar.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:customer@stretch.se\">Kontakta Stretch Customer<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1032,"template":"","news-category":[15],"class_list":["post-2250","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news\/2250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news\/2250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/media\/1032"}],"wp:attachment":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/media?parent=2250"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news-category?post=2250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}