{"id":2589,"date":"2026-01-06T10:16:41","date_gmt":"2026-01-06T10:16:41","guid":{"rendered":"https:\/\/www.stretch.se\/?post_type=news&#038;p=2589"},"modified":"2026-04-13T12:49:48","modified_gmt":"2026-04-13T12:49:48","slug":"sustainable-entrepreneurship-is-our-backbone-focused-on-customer-impact","status":"publish","type":"news","link":"https:\/\/www.stretch.se\/en\/insights\/sustainable-entrepreneurship-is-our-backbone-focused-on-customer-impact\/","title":{"rendered":"Sustainable Entrepreneurship is our backbone\u2014focused on customer impact"},"content":{"rendered":"<section id=\"text-block_9c4013420a865a75c33f516df73ed5f8\" class=\"block text\">\n\t<div class=\"container container--narrow\"\n         data-aos=\"fade-up\"\n    >\n\n\t\t<div class=\"text__inner editor-content\">\n\n<p class=\"has-text-align-right\"><em>Joakim Fagerudd, CEO, Stretch Procurement<\/em><\/p>\n\n\n\n<p><strong>What characterises your approach to Sustainable Entrepreneurship?<\/strong><\/p>\n\n\n\n<p>We design solutions to last\u2014for people, businesses, and the wider ecosystem. They are built around our customers\u2019 need for transparency and control in the supply chain. The goal is real impact, not just appearances.<\/p>\n\n\n\n<p>We strive to practise what we preach: travelling as little as possible, collaborating digitally, and creating a working environment where people can grow. Sustainability and entrepreneurship go hand in hand in everything we do.<\/p>\n\n\n\n<p><strong>What values and principles guide your strategic decisions and investments from a Sustainable Entrepreneurship perspective?<\/strong><\/p>\n\n\n\n<p>It all starts with people. We recruit thoughtfully, making sure each person is a perfect fit for our culture.<\/p>\n\n\n\n<p>We think long term, are straightforward, and dare to say no. This approach has earned us lasting customer relationships, where we collaborate to create business solutions that truly make a difference.<\/p>\n\n\n\n<p><strong>Can you share examples of how your business philosophy shapes your decisions, partnerships, and operational approach?<\/strong><\/p>\n\n\n\n<p>We believe responsibility should be decentralised. That\u2019s why our organisation is flat, and our employees have the freedom to define their roles and influence the company\u2019s direction.<\/p>\n\n\n\n<p>We partner with those who share our values. Building together\u2014not just delivering\u2014is where the magic happens.<\/p>\n\n\n\n<p><strong>Do you see customers as co-creators of Sustainable Entrepreneurship, rather than merely passive recipients?<\/strong><\/p>\n\n\n\n<p>We treat customers as co-creators, not recipients. Their demand for transparency and accountability empowers us to deliver solutions that matter. It\u2019s partnership, not delivery.<\/p>\n\n\n\n<p><strong>How do you ensure that your business strategies are relevant and resilient?<\/strong><\/p>\n\n\n\n<p>We keep our ear to the ground\u2014technology, market, customers. We listen, learn, and adapt continuously. It\u2019s not about reacting; it\u2019s about staying curious and prepared. Resilience is a dynamic process, not a fixed state.<\/p>\n\n\n\n<p><\/p>\n\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":2579,"template":"","news-category":[15],"class_list":["post-2589","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news\/2589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":3,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news\/2589\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news\/2589\/revisions\/2794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/media\/2579"}],"wp:attachment":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/media?parent=2589"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/news-category?post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}