{"id":1942,"date":"2026-01-28T13:10:46","date_gmt":"2026-01-28T13:10:46","guid":{"rendered":"https:\/\/www.stretch.se\/?page_id=1942"},"modified":"2026-04-01T06:55:01","modified_gmt":"2026-04-01T06:55:01","slug":"sustainable-entrepreneurship","status":"publish","type":"page","link":"https:\/\/www.stretch.se\/en\/sustainable-entrepreneurship\/","title":{"rendered":"Sustainable Entrepreneurship"},"content":{"rendered":"\n<section id=\"breadcrumbs-block_dc4d211b61f3ed7305911c84ff28a8e7\" class=\"block breadcrumbs\">\n    <div class=\"breadcrumbs__wrapper\">\n        <div class=\"container editor-content\">\n            <nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav>        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"page-top-block_d19a9cdea151d14053c22c4fcccae842\" class=\"block page-top block__mb-0\">\n    <div data-aos=\"fade-up\">\n\t    <div class=\"container\">\n            <div class=\"page-top__inner editor-content\">\n\n<h1 class=\"wp-block-heading is-style-with-accent-font\">What is Sustainable Entrepreneurship?<\/h1>\n\n<\/div>\n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"media-and-text-block_c266d939bdd96a59c752d27e24efe0cf\" class=\"block media-and-text media-and-text--layout-media-text block__mb-0\">\n\t<div class=\"container\">\n\n\t\t<div class=\"media-and-text__inner\">\n\n<div class=\"media-and-text__media\" data-aos=\"fade-right\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"629\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/03\/former-1.png\" alt=\"\" class=\"wp-image-2433\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"media-and-text__text editor-content\">\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">For us, it\u2019s about creating long-term value for our business, our customers and society as a whole.<\/p>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">Our philosophy \u2013&nbsp;<em>Sustainable Entrepreneurship<\/em>&nbsp;\u2013 is based on a strong holistic approach where values, entrepreneurship and growth interact and mutually reinforce one another.<\/p>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">This approach has driven our business development since our inception in 2002 and has been a dominant force in creating the committed Scandinavian company we are today.<\/p>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"content-columns-block_341ef11b8ca7df71db2066934aa8cf31\" class=\"block content-columns\">\n\t<div class=\"container\">\n\n\t\t<div class=\"content-columns__inner editor-content\">\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"content-columns__columns-container content-columns__columns-container--nr-columns-3\">\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/trakula-4-scaled.jpg\" alt=\"\" class=\"wp-image-1897\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-4-scaled.jpg 2560w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-4-1536x858.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-4-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Our values guide us in everything we do<\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Scandinavian companies are known for their value-driven cultures, and our core values \u2013&nbsp;<em>curiosity<\/em>,&nbsp;<em>care<\/em>&nbsp;and&nbsp;<em>results<\/em>&nbsp;\u2013 are at the very heart of our business. <\/p>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">They help us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the way forward<\/li>\n\n\n\n<li>Set the tone for our brands<\/li>\n\n\n\n<li>Create a shared purpose and culture<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">We stand for responsibility, fairness, inclusion and well-being, and work actively to reduce our environmental and climate impact. This is part of our solid foundation, which is clear, long-term and deeply rooted in our identity.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/trakula-8-scaled.jpg\" alt=\"\" class=\"wp-image-1908\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-8-scaled.jpg 2560w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-8-1536x858.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-8-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Entrepreneurship takes us further<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">In a constantly changing market we use entrepreneurship as our&nbsp;<em>driving force<\/em>. For us, it&#8217;s about courage, initiative and the ability to not only&nbsp;<em>think<\/em>&nbsp;right, but to&nbsp;<em>do<\/em>&nbsp;right.<\/p>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">At Stretch we are all entrepreneurs. This means <br>that we:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listen and make sure that we fully understand our customers and their needs<\/li>\n\n\n\n<li>Identify new opportunities<\/li>\n\n\n\n<li>Act with business acumen and courage<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n<\/div>\n\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1430\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/trakula-2-scaled.jpg\" alt=\"\" class=\"wp-image-1904\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-2-scaled.jpg 2560w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-2-1536x858.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/trakula-2-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Growth is the result of doing the right things right<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Growth is not a goal in itself for us but rather the result of responsible, long-term work. Our view of growth is based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovations that stand the test of time<\/li>\n\n\n\n<li>Business models that create real value<\/li>\n\n\n\n<li>Solutions that contribute to positive change<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Thanks to our strong presence in the Scandinavian markets, we create relevant, sustainable and long-term growth. And when our values, our entrepreneurship and our view of growth are added together, the result is a powerful combined force.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-89b4c9e9 wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"media-and-text-block_fdb6add04abe820fe83672063fabaa9c\" class=\"block media-and-text media-and-text--layout-media-text block__theme-accent\">\n\t<div class=\"container\">\n\n\t\t<div class=\"media-and-text__inner\">\n\n<div class=\"media-and-text__text editor-content\">\n\n<h2 class=\"wp-block-heading\">Build your career as an entrepreneur at Stretch<\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">As an entrepreneur at Stretch, you will start, grow, and lead a company with a clear business model, sustainable profitability, and a long-term vision.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.stretch.se\/en\/entrepreneur\/\">Read more<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"media-and-text__media\" data-aos=\"fade-right\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"581\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/01\/0c8a89daecd81c8f3af2d515a29abab5b8cca4b8.jpg\" alt=\"\" class=\"wp-image-118\"\/><\/figure>\n\n<\/div>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"news-featured-block_a0f0bff6b366b1a501a14bdede5cb150\" class=\"block news-featured\">\n\t<div class=\"container\">\n\n\t\t<div class=\"news-featured__inner editor-content\">\n\n<h2 class=\"wp-block-heading\">Articles &amp; insights<\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">Sustainable Entrepreneurship<\/p>\n\n\n\n<div class=\"glide js-news-featured-glide\" data-aos=\"fade-right\">\n\n\t<section \n\t\tclass=\"glide__track\"\n\t\tdata-glide-el=\"track\"\n\t>\n\t\t<div \n\t\t\tclass=\"news-listing glide__slides glide__slides--not-ready\"\n\t\t\tdata-id=\"1942\"\n\t\t\tdata-posts-per-page=\"6\"\n\t\t>\n\t\t\t\n<article \n\tclass=\"news-listing__item glide__slide glide__slide--not-ready\" \n\titemscope \n\titemtype=\"https:\/\/schema.org\/NewsArticle\"\n\tid=\"news-2453\"\n\tdata-news-id=\"2453\"\n>\n\t\t<a \n\t\thref=\"https:\/\/www.stretch.se\/en\/insights\/culture-is-more-than-workplace-well-being-its-the-fuel-that-drives-us-forward\/\" \n\t\titemprop=\"url\"\n\t\tclass=\"news-listing__item-link\"\n\t\t\t\t\taria-label=\"Read more about: &lt;h3 class=&quot;news-listing__item-header wp-block-heading&quot; itemprop=&quot;headline&quot;&gt;Culture is more than workplace well-being\u2014it\u2019s the fuel that drives us forward&lt;\/h3&gt;\"\n\t\t\t>\n\t\t<figure class=\"news-listing__item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/del-1-kulturen-656x437.jpg\" class=\"attachment-aspect-3x2 size-aspect-3x2\" alt=\"\" itemprop=\"image\" \/><\/figure><p class=\"news-listing__item-categories\" itemprop=\"articleSection\"><span class=\"news-header__category\">News<\/span><\/p><h3 class=\"news-listing__item-header wp-block-heading\" itemprop=\"headline\">Culture is more than workplace well-being\u2014it\u2019s the fuel that drives us forward<\/h3><div class=\"news-listing__arrow-wrapper\"><time datetime=\"2026-01-21\" class=\"news-listing__item-date\" itemprop=\"datePublished\">21 January 2026<\/time><span class=\"news-listing__arrow-wrapper--icon\"><svg viewBox=\"0 0 14 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8531 6.35315C14.0469 6.1594 14.0469 5.84065 13.8531 5.6469L8.35312 0.146899C8.15937 -0.0468506 7.84062 -0.0468506 7.64687 0.146899C7.45312 0.340649 7.45312 0.6594 7.64687 0.85315L12.2937 5.50002H0.5C0.225 5.50002 0 5.72502 0 6.00002C0 6.27502 0.225 6.50002 0.5 6.50002H12.2937L7.64687 11.1469C7.45312 11.3407 7.45312 11.6594 7.64687 11.8531C7.84062 12.0469 8.15937 12.0469 8.35312 11.8531L13.8531 6.35315Z\" \/>\n<\/svg>\n<\/span><\/div>\t<\/a>\n\t\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.stretch.se\/en\/insights\/culture-is-more-than-workplace-well-being-its-the-fuel-that-drives-us-forward\/\">\n<\/article>\n<article \n\tclass=\"news-listing__item glide__slide glide__slide--not-ready\" \n\titemscope \n\titemtype=\"https:\/\/schema.org\/NewsArticle\"\n\tid=\"news-2450\"\n\tdata-news-id=\"2450\"\n>\n\t\t<a \n\t\thref=\"https:\/\/www.stretch.se\/en\/insights\/leadership-the-force-that-supports-guides-and-builds-part-2\/\" \n\t\titemprop=\"url\"\n\t\tclass=\"news-listing__item-link\"\n\t\t\t\t\taria-label=\"Read more about: &lt;h3 class=&quot;news-listing__item-header wp-block-heading&quot; itemprop=&quot;headline&quot;&gt;Leadership: the force that supports, guides and builds&lt;\/h3&gt;\"\n\t\t\t>\n\t\t<figure class=\"news-listing__item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/del-2-ledarskapet-656x437.jpg\" class=\"attachment-aspect-3x2 size-aspect-3x2\" alt=\"\" itemprop=\"image\" \/><\/figure><p class=\"news-listing__item-categories\" itemprop=\"articleSection\"><span class=\"news-header__category\">News<\/span><\/p><h3 class=\"news-listing__item-header wp-block-heading\" itemprop=\"headline\">Leadership: the force that supports, guides and builds<\/h3><div class=\"news-listing__arrow-wrapper\"><time datetime=\"2026-01-14\" class=\"news-listing__item-date\" itemprop=\"datePublished\">14 January 2026<\/time><span class=\"news-listing__arrow-wrapper--icon\"><svg viewBox=\"0 0 14 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8531 6.35315C14.0469 6.1594 14.0469 5.84065 13.8531 5.6469L8.35312 0.146899C8.15937 -0.0468506 7.84062 -0.0468506 7.64687 0.146899C7.45312 0.340649 7.45312 0.6594 7.64687 0.85315L12.2937 5.50002H0.5C0.225 5.50002 0 5.72502 0 6.00002C0 6.27502 0.225 6.50002 0.5 6.50002H12.2937L7.64687 11.1469C7.45312 11.3407 7.45312 11.6594 7.64687 11.8531C7.84062 12.0469 8.15937 12.0469 8.35312 11.8531L13.8531 6.35315Z\" \/>\n<\/svg>\n<\/span><\/div>\t<\/a>\n\t\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.stretch.se\/en\/insights\/leadership-the-force-that-supports-guides-and-builds-part-2\/\">\n<\/article>\n<article \n\tclass=\"news-listing__item glide__slide glide__slide--not-ready\" \n\titemscope \n\titemtype=\"https:\/\/schema.org\/NewsArticle\"\n\tid=\"news-2100\"\n\tdata-news-id=\"2100\"\n>\n\t\t<a \n\t\thref=\"https:\/\/www.stretch.se\/en\/insights\/fran-blommor-till-bord-via-fotterna-linn-frisinger-swedish-stockings\/\" \n\t\titemprop=\"url\"\n\t\tclass=\"news-listing__item-link\"\n\t\t\t\t\taria-label=\"Read more about: &lt;h3 class=&quot;news-listing__item-header wp-block-heading&quot; itemprop=&quot;headline&quot;&gt;Fr\u00e5n blommor till bord via f\u00f6tterna \u2013 Linn Frisinger (Swedish Stockings)&lt;\/h3&gt;\"\n\t\t\t>\n\t\t<figure class=\"news-listing__item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/kudos-linn-656x437.png\" class=\"attachment-aspect-3x2 size-aspect-3x2\" alt=\"\" itemprop=\"image\" \/><\/figure><p class=\"news-listing__item-categories\" itemprop=\"articleSection\"><span class=\"news-header__category\">News<\/span><\/p><h3 class=\"news-listing__item-header wp-block-heading\" itemprop=\"headline\">Fr\u00e5n blommor till bord via f\u00f6tterna \u2013 Linn Frisinger (Swedish Stockings)<\/h3><div class=\"news-listing__arrow-wrapper\"><time datetime=\"2023-11-09\" class=\"news-listing__item-date\" itemprop=\"datePublished\">9 November 2023<\/time><span class=\"news-listing__arrow-wrapper--icon\"><svg viewBox=\"0 0 14 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8531 6.35315C14.0469 6.1594 14.0469 5.84065 13.8531 5.6469L8.35312 0.146899C8.15937 -0.0468506 7.84062 -0.0468506 7.64687 0.146899C7.45312 0.340649 7.45312 0.6594 7.64687 0.85315L12.2937 5.50002H0.5C0.225 5.50002 0 5.72502 0 6.00002C0 6.27502 0.225 6.50002 0.5 6.50002H12.2937L7.64687 11.1469C7.45312 11.3407 7.45312 11.6594 7.64687 11.8531C7.84062 12.0469 8.15937 12.0469 8.35312 11.8531L13.8531 6.35315Z\" \/>\n<\/svg>\n<\/span><\/div>\t<\/a>\n\t\n\t\t<meta itemprop=\"mainEntityOfPage\" content=\"https:\/\/www.stretch.se\/en\/insights\/fran-blommor-till-bord-via-fotterna-linn-frisinger-swedish-stockings\/\">\n<\/article>\n<article \n\tclass=\"news-listing__item glide__slide glide__slide--not-ready\" \n\titemscope \n\titemtype=\"https:\/\/schema.org\/NewsArticle\"\n\tid=\"news-2069\"\n\tdata-news-id=\"2069\"\n>\n\t\t<a \n\t\thref=\"https:\/\/www.stretch.se\/en\/insights\/hallbara-relationer-leder-till-langsiktig-framgang-pontus-frithiof\/\" \n\t\titemprop=\"url\"\n\t\tclass=\"news-listing__item-link\"\n\t\t\t\t\taria-label=\"Read more about: &lt;h3 class=&quot;news-listing__item-header wp-block-heading&quot; itemprop=&quot;headline&quot;&gt;H\u00e5llbara relationer leder till l\u00e5ngsiktig framg\u00e5ng \u2013 Pontus Frithiof&lt;\/h3&gt;\"\n\t\t\t>\n\t\t<figure class=\"news-listing__item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/kudos-pontus-656x437.png\" class=\"attachment-aspect-3x2 size-aspect-3x2\" alt=\"\" itemprop=\"image\" \/><\/figure><p class=\"news-listing__item-categories\" itemprop=\"articleSection\"><span class=\"news-header__category\">News<\/span><\/p><h3 class=\"news-listing__item-header wp-block-heading\" itemprop=\"headline\">H\u00e5llbara relationer leder till l\u00e5ngsiktig framg\u00e5ng \u2013 Pontus Frithiof<\/h3><div class=\"news-listing__arrow-wrapper\"><time datetime=\"2023-10-08\" class=\"news-listing__item-date\" itemprop=\"datePublished\">8 October 2023<\/time><span class=\"news-listing__arrow-wrapper--icon\"><svg viewBox=\"0 0 14 12\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8531 6.35315C14.0469 6.1594 14.0469 5.84065 13.8531 5.6469L8.35312 0.146899C8.15937 -0.0468506 7.84062 -0.0468506 7.64687 0.146899C7.45312 0.340649 7.45312 0.6594 7.64687 0.85315L12.2937 5.50002H0.5C0.225 5.50002 0 5.72502 0 6.00002C0 6.27502 0.225 6.50002 0.5 6.50002H12.2937L7.64687 11.1469C7.45312 11.3407 7.45312 11.6594 7.64687 11.8531C7.84062 12.0469 8.15937 12.0469 8.35312 11.8531L13.8531 6.35315Z\" \/>\n<\/svg>\n<\/span><\/div>\t<\/a>\n\t\n\t\t<meta itemprop=\"mainEntityOfPage\" 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