{"id":1993,"date":"2026-02-09T08:36:16","date_gmt":"2026-02-09T08:36:16","guid":{"rendered":"https:\/\/www.stretch.se\/stretch-optimize-as\/"},"modified":"2026-04-23T09:02:19","modified_gmt":"2026-04-23T09:02:19","slug":"stretch-optimize-as-en","status":"publish","type":"page","link":"https:\/\/www.stretch.se\/en\/stretch-optimize-as-en\/","title":{"rendered":"Stretch Optimize AS"},"content":{"rendered":"\n<section id=\"breadcrumbs-block_8db1576048a120152df9b8c713f19fc1\" class=\"block breadcrumbs\">\n    <div class=\"breadcrumbs__wrapper\">\n        <div class=\"container editor-content\">\n            <nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav>        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"page-top-block_4e8eb8cc273afddf833499d0b479bbcf\" class=\"block page-top\">\n    <div data-aos=\"fade-up\">\n\t    <div class=\"container\">\n            <div class=\"page-top__inner editor-content\">\n\n<h1 class=\"wp-block-heading is-style-with-accent-font\">Stretch Optimize AS<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:optimize@stretch.no\">Contact<\/a><\/div>\n<\/div>\n\n<\/div>\n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"media-and-text-block_ac6cf6960dc0757924b9136d0b1c5b31\" class=\"block media-and-text media-and-text--layout-media-text\">\n\t<div class=\"container\">\n\n\t\t<div class=\"media-and-text__inner\">\n\n<div class=\"media-and-text__media\" data-aos=\"fade-right\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Ny-hero-bild-optimize-scaled.jpg\" alt=\"\" class=\"wp-image-1633\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Ny-hero-bild-optimize-scaled.jpg 2560w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Ny-hero-bild-optimize-1536x1024.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Ny-hero-bild-optimize-2048x1365.jpg 2048w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Ny-hero-bild-optimize-656x437.jpg 656w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"media-and-text__text editor-content\">\n\n<h2 class=\"wp-block-heading\"><strong>Are you investing in new tech, but your people, processes and business aren&#8217;t keeping up?<\/strong><\/h2>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Even with strategies and systems in place, many companies fall short of their goals.<\/p>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">At Stretch Optimize, we help clients reach the next level \u2013 from intention to implementation, from solution to deployment, and from project to operation. Our objective is to enable people, processes, and technology to work together effectively, thus ensuring that value is realised every day.<\/p>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">We translate strategy into operational measures, prioritise wisely and make the complex process manageable with our consulting specialists in Project Management, Process Management and Change Management.&nbsp;<\/p>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"content-columns-block_3611e51929f3a6f7f9d7f694101ee1db\" class=\"block content-columns block__theme-light-gray\">\n\t<div class=\"container\">\n\n\t\t<div class=\"content-columns__inner editor-content\">\n\n<h2 class=\"wp-block-heading\"><strong>Creating value in complex transformations<\/strong><\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\">This is what we offer<\/p>\n\n\n\n<div class=\"content-columns__columns-container content-columns__columns-container--nr-columns-3\">\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Bilde_03_Prosjektledelse-1920x1081-1.jpg\" alt=\"\" class=\"wp-image-1289\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_03_Prosjektledelse-1920x1081-1.jpg 1920w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_03_Prosjektledelse-1920x1081-1-1536x865.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Management<\/strong><\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">It\u2019s usually not the technology that causes problems, but unclear decisions, weak ownership and the absence of discernible gains.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decisions based on facts, targets and a clear plan for tangible results<\/li>\n\n\n\n<li>Hybrid Management using PRINCE2, Project Guide and an agile mindset that balances quality, time and cost<\/li>\n\n\n\n<li>Cross-functional links between Process Management and Change Management that minimize surprises, accelerate user acceptance and contribute to lasting gains<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Our Project Managers bridge the gap between technology and business, leading user-centric change from concept to success with clear leadership, progress and a confident transition to long-term governance.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Bilde_04_Prosessledelse-1920x1080-1.jpg\" alt=\"\" class=\"wp-image-1286\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_04_Prosessledelse-1920x1080-1.jpg 1920w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_04_Prosessledelse-1920x1080-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Process Management<\/strong><\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">For most businesses, the challenge lies not in drawing process maps, but in getting process owners, standardisation and compliance to successfully mesh in practice.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No one-size-fits-all solution. We begin where you are and adapt to your organisation&#8217;s maturity, complexity and objectives<\/li>\n\n\n\n<li>We deploy an end-to-end process mapping approach that eliminates bottlenecks and puts the user at the centre<\/li>\n\n\n\n<li>We help you accelerate implementation, increase user acceptance and achieve desired results with cross-functional links between Project Management and Change Management<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Our Process Managers combine Lean and Design Thinking, taking account of the maturity and complexity of the business, as well as the people involved, so that the processes become feasible, viable and sustainable.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"content-columns__column\"\n     data-aos=\"fade-up\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Bilde_05_Endringsledelse-1920x1080-1.jpg\" alt=\"\" class=\"wp-image-1270\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_05_Endringsledelse-1920x1080-1.jpg 1920w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Bilde_05_Endringsledelse-1920x1080-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Change Management<\/strong><\/h3>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Technology is not the barrier to change. The real challenges are lack of engagement, ownership, and follow-up within management and governance.<\/p>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">Our advisory services leverage Change Management to build managerial competence, increase organisational capacity, and ensure technology delivers real benefits. We offer advice, workshops, coaching and consulting services tailored to your specific needs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change Management&nbsp;\u2013 Prepare, lead and hand over<\/li>\n\n\n\n<li>Communication&nbsp;\u2013 Develop plans and implement<\/li>\n\n\n\n<li>Training&nbsp;\u2013 Identify needs, plan and evaluate<\/li>\n\n\n\n<li>Stakeholders and sponsors&nbsp;\u2013 Identify, support and coach<\/li>\n\n\n\n<li>Managers&nbsp;\u2013 Support and develop<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-89b4c9e9 wp-block-buttons-is-layout-flex\"><\/div>\n\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"cards-block_d76ffe196e6b686af84dbab3fa812f08\" class=\"block cards cards__bg--white block__theme-light-gray\">\n\t<div class=\"container\">\n\n\t\t<div class=\"cards__inner editor-content\">\n\n<h2 class=\"wp-block-heading\">Case &amp; offer<\/h2>\n\n\n\n<p class=\"is-style-preamble wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"cards__cards-container cards__cards-container--nr-columns-3\">\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/faerre-klikk-flere-kunder-slik-satte-ice-retail-fart-pa-butikkveksten\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/04\/Optimize-case-ICE-656x437.jpg\" alt=\"\" class=\"wp-image-2783\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">F\u00e6rre klikk. Flere kunder. Slik satte\u00a0Ice\u00a0Retail fart p\u00e5 butikkveksten\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/samferdsel-mot-en-mer-prosessdrevet-hverdag\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Bilde-Sporveien-case_01-656x437.jpg\" alt=\"\" class=\"wp-image-1656\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">Samferdsel mot en mer prosessdrevet hverdag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/ka-baner-vei-for-smartere-digital-forvaltning\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Romnes_kirke-656x437.jpg\" alt=\"\" class=\"wp-image-1324\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">KA baner vei for smartere digital forvaltning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/arma-i-vaeret-for-en-mer-effektiv-arbeidshverdag\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Endringsteamet-i-UKE-2-656x437.png\" alt=\"\" class=\"wp-image-1565\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">Arma i v\u00e6ret\u201d for en mer effektiv arbeidshverdag<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/hoyere-kvalitet-og-bedre-oversikt-i-utrulling-av-nytt-5g-nett\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Optimize-bilde-Ice-kundecase-656x437.jpeg\" alt=\"\" class=\"wp-image-1593\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Optimize-bilde-Ice-kundecase-656x437.jpeg 656w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Optimize-bilde-Ice-kundecase-1536x1024.jpeg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/Optimize-bilde-Ice-kundecase-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">H\u00f8yere kvalitet og bedre oversikt i utrulling av nytt 5G-nett<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/hvordan-evaluere-i-praksis-se-to-reelle-cases\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/Hilde_Mehamn_2-656x437.jpg\" alt=\"\" class=\"wp-image-1599\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">Hvordan evaluere i praksis? Se to reelle cases.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/hvordan-lage-gode-planer-for-endringsledelse\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/pexels-bich-tran-669986-656x437.jpg\" alt=\"\" class=\"wp-image-1605\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-bich-tran-669986-656x437.jpg 656w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-bich-tran-669986-1536x1022.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-bich-tran-669986-2048x1363.jpg 2048w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">Hvordan lage gode planer for endringsledelse<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/folge-opp-prestasjon-hvordan-gjor-vi-det-egentlig\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/pexels-cedric-fauntleroy-4266947-1440x810-1-656x437.jpg\" alt=\"\" class=\"wp-image-1317\"\/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">F\u00f8lge opp prestasjon: Hvordan gj\u00f8r vi det egentlig?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n\n\n<div class=\"cards__card\" data-aos=\"fade-right\">\n    <a href=\"https:\/\/www.stretch.se\/en\/insights\/hvordan-sikre-en-god-overgang-fra-prosjektledelse-til-produktledelse\/\" target=\"_self\" class=\"cards__card-link\">\n    <div class=\"editor-content\">\n\n<figure class=\"wp-block-image size-aspect-3x2\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"437\" src=\"https:\/\/www.stretch.se\/app\/uploads\/2026\/02\/pexels-the-coach-space-2977547-656x437.jpg\" alt=\"\" class=\"wp-image-1617\" srcset=\"https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-the-coach-space-2977547-656x437.jpg 656w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-the-coach-space-2977547-1536x1024.jpg 1536w, https:\/\/www.stretch.se\/app\/uploads\/sites\/1\/2026\/02\/pexels-the-coach-space-2977547-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<div class=\"cards__card--text-wrapper editor-content\">\n\n<h3 class=\"wp-block-heading has-header-4-font-size\">Hvordan sikre en god overgang fra prosjektledelse til produktledelse?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<\/div>\n    \n    <div class=\"sliding-btn sliding-btn--small\">\n    <span class=\"sliding-btn__icon\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 12\"><path d=\"M13.853 6.353a.5.5 0 0 0 0-.706l-5.5-5.5a.5.5 0 0 0-.706 0 .5.5 0 0 0 0 .706L12.294 5.5H.5c-.275 0-.5.225-.5.5s.225.5.5.5h11.794l-4.647 4.647a.5.5 0 0 0 0 .706.5.5 0 0 0 .706 0z\"\/><\/svg>    <\/span>\n    <\/div>\n    <\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"text-block_d982935940f6488f504c72c7c981be15\" class=\"block text\">\n\t<div class=\"container container--narrow\"\n         data-aos=\"fade-up\"\n    >\n\n\t\t<div class=\"text__inner editor-content\">\n\n<h2 class=\"wp-block-heading\"><strong>What distinguishes Change Management from Project Management?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Management is a broad topic encompassing several disciplines. Project Management and Change Management are two of them. Both Project Management and Change Management aim to tackle a challenge or seize an opportunity. The goal is to lead a process from the current situation, through a transition phase, to a desired future with the benefits set out for the organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Management focuses on the technical side of change, such as designing, developing and implementing a solution to a problem or seizing an opportunity. Change Management, on the other hand, focuses on getting on board those affected by the changes. This is done by engaging and supporting people and ensuring that they are ready to embrace the new reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When should both Project Management and Change Management be applied?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the initiative is to save electricity and install motion-activated lights in meeting rooms, then the answer is that no one (0%) needs to change the way they work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if the initiative is to install recycling and waste bins in the office, we must involve all employees. This means that up to 100% will have to change the way they dispose of their waste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Good Change Management increases the likelihood of success sevenfold<\/em>, i.e. achieving the goal of the initiative within or on time and on budget.\u201d \u00a9Prosci Inc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a key question for all initiatives:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>How much of the expected gains depend on implementation and usage?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leadership, Project Management and Change Management are all essential for success.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good sponsor is the most important contributor to success. Management and sponsors represent the direction and purpose of a project or initiative. They define why the change is happening (and why now), how it fits the overall business strategy, and why it\u2019s a priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Without leadership and sponsorship<\/strong>, the project will struggle to remain a priority and will not have the engagement and support required to succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Without effective Project Management<\/strong>&nbsp;for the technical side of the change, the initiative will not deliver the solution needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Without a robust human-centred Change Management strategy<\/strong>, people will not embrace the solution, obstructing desired outcomes.<\/p>\n\n<\/div>\n\n\t<\/div>\n<\/section>\n\n<section id=\"text-block_57e040656906438f438f3919a4b51075\" class=\"block text block__theme-light-gray\">\n\t<div class=\"container container--narrow\"\n         data-aos=\"fade-up\"\n    >\n\n\t\t<div class=\"text__inner editor-content\">\n\n<h2 class=\"wp-block-heading\">Contact Stretch Optimize<\/h2>\n\n\n\n<p class=\"is-style-large wp-block-paragraph\">CEO Anja Gulbrandsen<br><a href=\"mailto:anja.gulbrandsen@stretch.no\">anja.gulbrandsen@stretch.no<\/a><br>Torggata 5, Oslo<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:optimize@stretch.no\">Contact<\/a><\/div>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Stretch Optimize AS","_seopress_titles_desc":"Stretch Optimize helps organizations succeed by aligning people, processes, and technology, from intention to real daily value.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"class_list":["post-1993","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/pages\/1993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/comments?post=1993"}],"version-history":[{"count":17,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/pages\/1993\/revisions"}],"predecessor-version":[{"id":2854,"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/pages\/1993\/revisions\/2854"}],"wp:attachment":[{"href":"https:\/\/www.stretch.se\/en\/wp-json\/wp\/v2\/media?parent=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}