What characterises your approach to Sustainable Entrepreneurship?
We design solutions to last—for people, businesses, and the wider ecosystem. They are built around our customers’ need for transparency and control in the supply chain. The goal is real impact, not just appearances.
We strive to practise what we preach: travelling as little as possible, collaborating digitally, and creating a working environment where people can grow. Sustainability and entrepreneurship go hand in hand in everything we do.
What values and principles guide your strategic decisions and investments from a Sustainable Entrepreneurship perspective?
It all starts with people. We recruit thoughtfully, making sure each person is a perfect fit for our culture.
We think long term, are straightforward, and dare to say no. This approach has earned us lasting customer relationships, where we collaborate to create business solutions that truly make a difference.
Can you share examples of how your business philosophy shapes your decisions, partnerships, and operational approach?
We believe responsibility should be decentralised. That’s why our organisation is flat, and our employees have the freedom to define their roles and influence the company’s direction.
We partner with those who share our values. Building together—not just delivering—is where the magic happens.
Do you see customers as co-creators of Sustainable Entrepreneurship, rather than merely passive recipients?
We treat customers as co-creators, not recipients. Their demand for transparency and accountability empowers us to deliver solutions that matter. It’s partnership, not delivery.
How do you ensure that your business strategies are relevant and resilient?
We keep our ear to the ground—technology, market, customers. We listen, learn, and adapt continuously. It’s not about reacting; it’s about staying curious and prepared. Resilience is a dynamic process, not a fixed state.
Joakim Fagerudd, CEO, Stretch Procurement